JOB DESCRIPTION:
Looking for a Digital Media Tagging Implementation & Attribution Specialist. This person will be responsible for the proper implementation, testing, and management of 1st party and 3rd party tagging solutions for digital media campaigns and broader analytics tags related multitouch attribution measurement.
The candidate will be working with internal partners and agency partners on tagging strategy and implementation of various media and analytics tags within our tag management system. Responsibilities include leading 3rd party marketing tagging requirements discussions between the agency and the internal marketing teams plus testing and monitoring tag activity to ensure proper measurement. The role will also support maintaining and updating all media tag documentation and tracking tools as well as supporting the governance of tags across sites. The candidate will work closely with Compliance and Risk Teams for tag approvals and auditing.
Must Haves:
Nice to Have:
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